The Facebook Power Editor gets to the technie in me every time! Its a little more advanced than the Facebook Ads Manager control panel and I just love diving into it for managing Facebook ad campaigns.
If youre like me and running sophisticated, more advanced digital ad campaigns, then Facebooks Power Editor is for you.
So what is Power Editor? According to Facebook:
“Power Editor is an advanced tool that helps businesses efficiently manage multiple campaigns and ads on Facebook. You can create, edit, manage and optimize ads, campaigns, and Page posts in bulk, across a large number of different ad accounts and Pages.”
The Power Editor is packed with great features that will save you LOTS of time. Compared to the simpler Ads Manager, Power Editor has quick shortcuts to help you accomplish more in less time.
Still not convinced? Here are 12 reasons why you should consider using Facebook Power Editor:
1. THE DUPLICATE BUTTON
Clicking the Duplicate Button allows you to produce multiple versions of a Campaign, Ad Set or Ad. This is a great time saver if you need to use identical versions for split-test campaigns or if you need to make minor edits to a bunch of ads.
For example, if youre interested in split testing 2 different target audiences, using the duplicate button will save you time from setting up another ad from scratch. It allows you to focus on editing the parts you need.
2. CREATE UNPUBLISHED PAGE POST ADS
One awesome thing about the Unpublished Page Post Ads is that you can create News Feed ads that wont need to show up on your own Facebook Page. This will avoid spamming your followers inadvertently with the same ads on your Page timeline.
How do you create unpublished page post ads?
- Go to Power Editor and select Manage Pages from the top left drop-down.
- Select the Page you want to create a Page post ad for.
- Select Create Post.
- Choose what type of post you want to create, fill in the details for that post and click Create Post.
- Click the post and then click Create Ad.
- Youll be prompted to select the ad account and the campaign you want this ad to be a part of. Keep in mind, you can create a new campaign for the ad.
- Fill in the details of your ad including Creative, Audience, Optimization and Pricing.
- Click Upload Changes button to upload your changes to the ads system.**This is an important step to remember. Changes wont take place in any ads until you hit Upload.
3. Exclude Certain Custom Audiences
The ability to exclude custom audiences in your targeting is key to saving time money.
For example, say you have an ad that is linked to a sales page on your own website. Once you create a website pixel (a code that tracks conversions on a webpage you created), then you can exclude those people who already have signed up or purchased from your page.
This means you can focus on targeting people who havent visited your site or completed a purchase yet.4. REUSE SAVED AUDIENCES OVER AND OVER!
This feature is a lifesaver- trust me! With Saved Audiences you can save a specific target audience youve built for an ad or campaign as a Saved Target Group.
In the Power Editor, you are allowed to save targeting groups and reuse them when creating multiple ad sets later on. This makes setting up bulk ads super easy.
Let say you have multiple ad sets for two sets of criteria: Male and Female. Create specific targeting on each with additional criteria such as geographic region, age, interests, likes etc. and then save it for later.
Its so helpful!
How do you save an audience in power editor?
5. TARGET SPECIFIC MOBILE DEVICES
Another main difference between the basic Ads Manager tool and Power Editor is that only in the Power Editor can you select a specific mobile device as part of your targeting. It can be any featured device, iOS or Android.
*Image from Mashable
Any seasoned advertiser knows that placement is a big factor in running split-test ads.
On your Facebook Page if you try to click the “Boost Post” button youll be directed to the Ads Manager which then will restrict where you can run that ad. But, if you use the Power Editor, you can decide on where that ad will appear on Facebook. Choose from:
- All Facebook
- News Feed (Desktop and Mobile)
- News Feed (Desktop Only)
- Mobile Only
7. OPTIMIZED BIDDING
If youre familiar with Facebook advertising using the Ads Manager tool offers CPC, CPM and Optimized CPM bidding options. In Power Editor this is different.
Optimized CPM already produce better results, but with the Power Editor, you can actually optimize your bid more -by manually setting clicks, social reach (the number of times your ad shows to your audiences friends) or actions (likes, comments, shares, installs etc)! This allows you to see more clearly what you actually pay for and a great advantage over Ads Manager.
You can select your bidding options from the following:
- Optimized CPM
- Automatically Optimize for Actions
- Manually Configure Objectives and Bids
- As long as you know how to effectively customize your bid, you control ad spending and ROI.
8. PRECISE TARGETING
Ads Manager already offers a lot of target options, but Power Editor offers even more. Currently Ads Manager offers:
- Create a Custom Audience
- Create Identical Audience Groups
- Target by Partner Categories
- If you click that “Boost Post” button to promote a post. Of course, you have minimal control over targeting. (IE: You cant even target your own fans.)
- Using Power Editor is a better way to go for more precise targeting and optimized ad spend.
9. BULK AD CREATION
Only in the Power Editor you can create bulk ad campaigns with dozens of versions and split-tests, all with just a few clicks.
As you know, you can only create single ads at a time with Ads Manager, which can be time consuming.
10. MORE SPECIFIC CAMPAIGN OBJECTIVES
In Ads Manager the standard advertising objectives available are: Clicks to Website, Page Likes, App Installations and Post Engagement. In the Power Editor your have more specific options. For instance if you choose, “Page Post Engagement” you can further drill down to specify audiences liking, commenting or sharing your Posts.
11. BULK IMPORTING
One of the top benefits of the Power Editor is the ability to create A/B multivariate testing and you do this by importing an excel file with dozens of variations to your ads.
All you need to do is to tweak text content, image file, or target audience; save the file then upload as bulk.
Plus, this is where the duplicate button comes in handy.
12. IMAGE LIBRARY
With the Image Library in Power Editor you can reuse the same creative over and over. These images are stored in a library hosted within Facebook, instead of on your computer. With the Image Library there is no need to re-upload graphics as you need them.
Ready to start using Facebook Power Editor Ads now? If you havent given it a try these 12 reasons should get you started!