Alright, you now have a Facebook page, you create original content, share useful information, your fans are engaged. But it seems like your Facebook page has plateaued. What else can you do?
Well, this is when you can utilize Facebook ads to get more leads. In setting up an ad campaign, follow this 5 step guide to a successful Facebook ad campaign:
Step 1 Identify your ad objective
Be clear about the reason you are advertising. Do you want people to sign up to your newsletter? Claim an offer? Get your services? Buy a house you are selling? Create brand awareness by gaining more page likes?
When you create an ad, the first thing you need todo is choose from any of these goal objectives.
STEP 2 Create an advertising plan
There are tons of things to consider with your ad plan.
Do you already have the creative youd like to use for Facebook ads?
Do you have multiple versions of your ad copy ready for split-testing?
Do you know which ad types you are going to use? These are served up to you by Facebook based on the ad objective you choose but youll want to be aware of them so you can make sure youve got the right content and creative for the ad type.
There are actually 10 types of Facebook ad types that work!
Step 3 Define your audience
Have you researched the various targeting options available to you? Generally, you can choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience. If you have a Facebook Page, event or app, you can also target your ad to people who are already connected to you.
You can refer to my previous blog here to know How To Use Facebook Graph Search to Find Your Ideal Audience
If you are B2B, you can watch this video about How to Research & Target Businesses on Facebook
If you already have a list and would like to target them, watch this video about How to Use Custom Audiences in Facebook Ads Manager
STEP 4 Determine your budget
What is your budget? How much are you going to spend per day or what is your lifetime budget for the whole campaign? How will you set your bidding? There are 3 bidding options:
- CPM stands for cost per 1,000 impressions. You will be charged for every 1000 people who see your advertisement.
- CPC stands for cost per click. You will be charged each time someone clicks on your ad.
- oCPM stands for Optimized CPM. This is a bidding option where Facebook will optimize your ad for you based on the objectives youve set for the ad.
Unless you are a seasoned online advertiser and know how to place manual bids and adjust based on analytics, I suggest you go with the default which is oCPM.
To learn more about the other Facebook Ad bid types, click here.
STEP 5 Track the success of your campaign using Facebook analytics
How will you determine if your ad campaigns were successful or not? That’s where the value of Facebook Ads Reporting come in.
You can customize and export the data you need to measure the success of your ad. You can access your Ads report by going to Ads Manager and click on Reports in the navigation. Youll automatically see data from the default report called General Metrics over the last 7 days for your active campaigns.
Ready to advertise yet and get more leads? For inspiration about how Facebook advertising can help you boost your business, visit this link where you will see real results from real businesses. Read their success stories here