Are you unsure if Facebook Ads are the right marketing tactic for your business? Are you confused about how Facebook Ads actually work and the best strategies to use?
As I like to remind my clients, you will be missing out on a big opportunity to grow your business if you haven’t started using Facebook advertising yet.
In this post, you will learn the 10 Facebook Advertising Secrets your business MUST know. But let me begin my letting you in on 3 major reasons why you should consider advertising on Facebook:
REASON #1 FACEBOOK ADS CAN BE BUDGET-FRIENDLY
The cost of your ads on Facebook is up to you. You can choose between a daily or a lifetime budget, as well as a cost per thousand impressions bid (CPM) or cost per click bid (CPC). Youll only pay for the clicks or impressions you receive, up to the amount you set for your budget. And whats most important to know is that you can advertise for as little as $1 a day. If you arent sure where to start with your Facebook Ad budget I would recommend you start with $100 a month.
REASON #2 FACEBOOK ADS ARE HIGHLY TARGETED
With over 1 billion active users, it may seem that it will be hard to target your specific audience in Facebook. But that is not the case, since you have a lot of control over who will actually see your ad.
You can choose to show your ads to a particular location, age group, likes and interests. For example, if you are a salon owner in Austin, you can target your ads to people living in Austin between the age group of 13 60 years old who are interested in hairstyle or beauty.
There are other advanced targeting methods that you can use which are based on user’s profile and online activities.
Other than its powerful targeting features, Facebook Ads are also customizable. You can create an ad based on your objectives.
REASON #3 FACEBOOK ADS ARE VIRAL
All Facebook Ads run with a Like button, which can increase the effectiveness of your marketing campaign when clicked by a user. Once someone Likes your page through your ad, this will show up on the Facebook news feeds of all their friends. And because people tend to trust recommendations from their friends, they may well click Like too.
With the many advertising features it can provide for your business, Facebook is indeed a powerful marketing tool. Ready to set up your ad now?
Hold your horses! Let me first let you in to 10 Facebook ad secrets that will ensure the success of your ad campaigns
1. FULLY POPULATE YOUR ABOUT SECTION/PROFILE
Some business owners do not realize the value of maximizing the use of the About section in your Facebook page.
Did you know that by doing this, your business can easily be found by your customers or prospects using Facebook search and even on the web using a search engine such as Google, Bing, Yahoo, etc.
This section should tell your customers and fans should provide insight into the types of services and products you provide. You can include a lot of information in this section such as links to your website, your blog, and other social networks.
2. USE FACEBOOK’S AD OBJECTIVES TO DETERMINE THE RIGHT TYPE OF AD
- Clicks to Website: Get people to visit your website.
- Website Conversions: Promote specific conversions for your website.
- Youll need a conversion pixel for your website before you can create this ad.
- Page Post Engagement: Promote your Page posts.
- Page Likes: Get Page likes to grow your audience and build your brand.
- App Installs: Get people to install your mobile or desktop app.
- App Engagement: Get people to use your desktop app.
- Offer Claims: Create offers for people to redeem in your store.
- Event Responses: Increase attendance at your event.
3. USE POWER EDITOR INSTEAD OF THE ADS MANAGER
This advanced targeting ad tool is going to give you a TON more targeting options when setting up your campaigns. Some of the added functionality when using Power Editor includes (but is definitely NOT limited to):
- More bidding options
- Partner Categories
- Bulk ad upload
- Campaign creation
To get started with the power editor, go to this link: www.facebook.com/powereditor
4. USE YOUR EMAIL LIST TO TARGET CURRENT PROSPECTS AND CUSTOMERS
This little secret can get you BIG results. The lists that are created are called Custom Audiences and you can use these to micro-target either previous customers or prospecting lists that you’ve been letting collect dust.
5. TARGET USING LOOKALIKE AUDIENCES
This feature allows you to create a similar audience with similar interests as the custom audience you created. Lookalike audiences let you reach new people who are likely to be interested in your business because theyre similar to a customer list you care about.
When you use Custom Audiences, you can choose to create a lookalike audience that targets people who are similar to your Custom Audience list. Lookalike audiences help you reach people who are similar to your current customers for fan acquisition, site registration, off-Facebook purchases, coupon claims and brand awareness.
6. TARGET USING INTERESTS
When Facebook users set up their profile or make posts on their page or other pages, they are giving you a glimpse into their life and what their interests are. Facebook uses this information to create what they call Precise Interests and you can get pretty targeted by using this ad targeting tool.
For instance, if I wanted to target small business owners with an ad, I might type in small business owners, entrepreneurs, local business owner, women owned business, etc. into Precise Interests.
You can choose as many precise interests as you like so keep typing until you have a decent size audience (about 200K is a good number to target).
7. TARGET PEOPLE WHO DO NOT ALREADY LIKE YOUR PAGE
This way you’re saving money by not running your ads to people who are already fans. Now, if your goal is to sell a product/service to your fans, then you’d want to make sure you’re still targeting fans of your page.
This technique is used often when trying to gain new likes or fans for your page.
8. TARGET PEOPLE WHO ARE FRIENDS WITH PEOPLE CONNECTED WITH MY PAGE
Social context is a form of social proof so when you see a page your friend likes, you are more likely to like that page too. This technique is good if you’re trying to reach similar audiences to your current fans.
9. USE OCPM
This means Optimized Cost Per 1000 Impressions. By using this bidding feature, Facebook is doing all the hard work for you. You don’t have to play the guessing game and try to figure out the best cost per click rate for your campaign.
10. SPLIT TEST YOUR ADS
By split testing your ads you can test what images and text are effective for your ads. You can also test different demographics and interests by running similar ads to different target audiences. This will allow you to keep your ad campaign budgets low because you can then pause ads that are not performing.
Now, go put this list of the Top 10 Facebook Advertising Secrets Your Business MUST Know to work!
If you need help setting up your Facebook ad campaign, go ahead and add your comment below!