Why A Real Estate Agent Should Have A Facebook Page

Do you wonder if using your personal page is best?  Do you post listings to your personal page and wonder if your friends get irritated?

I often get asked these questions so I thought I’d write a blog post about it.

“I am a real estate agent, should I use my personal profile or create a Facebook page to post about my business?”

Without batting an eyelash, I would say you should use a Facebook Page.

Why should you set up a Facebook Page and not use your personal Facebook profile to get post on your page and get leads if you are a real estate agent?

Let me first define and differentiate the two before I go ahead and answer the big why.

WHAT IS A PERSONAL PROFILE?

  • Personal Timelines, which are sometimes referred to as profiles, are for individual, non-commercial use.
  • They represent individual people and must be held under an individual name.
  • You can follow Timelines to see public updates of people you’re interested in but aren’t friends with.

WHAT IS A FACEBOOK PAGE?

  • Facebook Pages look similar to personal Timelines, but they offer unique tools for connecting people to a topic they care about, like a business, brand, organization or celebrity.
  • Pages are managed by people who have personal Timelines.
  • Pages are not separate Facebook accounts and do not have separate login information from your Timeline.
  • You can like a Page to see updates in News Feed.

As you can see, a Facebook Page can be utilized to get high-quality leads better than your Personal Profile.

Here are 10 more reasons why you should use Facebook page and not your personal profile:

  1. BE SEARCHABLE

    Facebook Fan Pages are indexed by search engines which is important in building your online presence.

  2. FACEBOOK TABS/ THIRD PARTY APPS

    You can practically create a website out of your Page using Facebook apps. You can add special Apps that could create beautiful landing pages, add a lead capturing-form and other integrations that you need to make your Facebook Page a lead-generating machine.

  3. TAG YOUR PAGE

    Your fans, non-friends and other Pages can tag your brand on their posts. Therefore, creating more visibility.

  4. RUN PROMOS AND CONTESTS

    You can run promos via the Ads Manager by simply posting an Offer on your Page. It may be discount offers or freebies when they respond to your call to action.

    In the same manner, you can run contests either by creating custom tabs.

  5. ASSIGN AN ADMIN

    You can assign an admin to manage your Facebook page. You don’t need to give out your personal password to other people. This is more convenient and less risky for you.

  6. COMMENT AS YOUR PAGE

    If you want to increase your online presence on Facebook, you will need to comment, reply, like and share to other Pages using your Facebook page.

    This allows other people to feel your presence by being active, not just being confined to your own page.

  7. CHECK-INS

    As long as your location has a complete street address and is pinned on maps (like Bing Maps, Google Maps or Foursquare), people can check-in to your office location and share it on their own timelines.

    You cannot have that if you are using a personal page. This increases interaction between you and your clients.

  8. FACEBOOK INSIGHTS

    This is a very powerful tool to learn about your Facebook audience. You can study your fan demographics, know which posts has more engagement and combining these information into improving your page activity. Which will in return get you more leads.

  9. RUN ADS

    Paid advertising to promote your business can only be done on Facebook Pages and not in your personal profile.  You can do some super cool things with Facebook Ads such as advertising to your email database or promoting an open house.

  10. NO “FRIEND LIMITS”

    Last but not the least, personal profile page is limited to 5,000 friends. Your Facebook Page can have an infinite number of fans.

Start setting up your Facebook page today if you haven’t yet.